Poster Girls is the latest exhibit showing in the London Transport Museum's Media Gallery. It showcases female artists who created posters for London Transport, starting from the early 1900s and ending in the 21st Century.
The exhibition is broadly arranged in chronological order, focusing on key artists within each key period - although when an artist's career spans a couple of decades, the periods stretch a little.
London Transport's commissioning practices seem to have been progressive when it came to the gender of its artists - although there is a noticeable (and commented upon) gap during the Second World War when female artists were not being commissioned.
The line-up of artists included Freda Lingstrom, creator of Watch With Mother, who in her pre-BBC career designed a number of posters for the Underground.
It probably took me about 45 minutes to tour the exhibition, which included reading all the text and coming back to some of the posters a couple of times. Alone it doesn't really justify the Museum admission price - but it's a good enough reason to stop putting off a planned visit to the London Transport Museum. It's also a welcome break from the noise and crowds of the rest of the museum.
And for those who can't make it to the exhibition, the museum shop does a nice range of related merchandise (and no one's paying me for that endorsement).